Field Notes
Notes From The Work.
Field notes on Birmingham marketing: the patterns we see across healthcare, manufacturing, banking, legal, engineering, and higher education programs.
Healthcare
What Birmingham Healthcare Practices Miss About Local SEO In 2026
Healthcare practices across the Birmingham metro are still treating local SEO like it is 2018. The mechanics changed two years ago. The practices winning patients now do four specific things differently.
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Legal
Marketing In A Referral Economy: Lessons From Birmingham Law Firms
Birmingham's legal market runs heavily on referrals. The firms growing fastest are not the ones replacing referrals with marketing. They are the ones using marketing to make referrals more efficient.
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